Sustainable World, Will big brands help?

Jason CLAY's the Vice President of the WWF (World Wide Fund of Nature.
His lecture on TED (Technology Entertainment and Design) is about sustainable development and how WWF is coping with the largest brands in order to achieve this.

Before watching the lecture, make sure you know the Key  Vocabulary.

Click here to see the  interactive transript of this lecture. Very useful to improve your Listening/Reading Comprehension, but also to collect interesting ideas, or even to practice Translation.

To make it easier to understand, you can click on the subtitles. 

On TED website you can find hundreds of more amazing lectures, with subtitles and interactive transcripts.
Quite a few of them have been translated into Hungarian as well.